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Swim Week is Cancelled....Now What?

Covid 19 has left many live events canceled and Miami Swim Week is the latest to announce cancellation by most if not all of the producers. The Swim and Resortwear business is extremely seasonal and calendar specific, so what options to brands have that want to do something to promote this year's collections as well as next year's collections? We have contacted producers and here are a few options:

  • Miami Swim Week [dot] Net is hosting a Two Day Digital Miami Swim Week Summit July 15 and 16, 2020 for brands that want to get access to informational panels and learning from top industry efforts on everything from how to grow direct to consumer sales to budgeting and planning for swim week next year. Tickets are $249 and can be purchased here.

  • Paraiso, the premier runway platform canceled July shows, but will host an event in August that will encompass both physical and digital platforms featuring fashion video presentations, fashion shows, and exclusive designer interviews with focus on consumers and brand sustainability efforts.

With the full support of the City of Miami Beach, a number of in-person fashion shows and presentations will be produced and live-streamed following the strict CDC guidelines on social distancing and other methods preventing the spread of COVID-19. All swimwear enthusiasts will be able to RSVP to these events, and attend based on capacity.

“We are fortunate that Florida is reopening much more quickly than expected,

making it possible for us to hold Paraiso Miami Beach just a month away from

the originally scheduled dates”, said Natalija Dedic Stojanovic, Creative director

of PARAISO Miami Beach. “We understand the priorities and challenges that

brands are facing at the moment. The fundamental platforms that need to be re-

activated for the fast recovery of the fashion system as a whole are trade and

marketing platforms, adds Natalija Dedic Stojanovic, Creative director of

PARAISO Miami Beach."

Alongside industry leading brand partners, Beach Bunny, Acacia, Vitamin A Swim, Luli

Fama, Agua Bendita, Maaji, and Verde Limón, Paraiso engaged with a highly

sophisticated, and creative technology partner theCxn for its new virtual showrooms,

who will be supporting in unique ways, helping brands sell their collections in a more

creative and visually immersive way. digital platform and marketplace will focus on new

business opportunities for brands, and boost the visibility of their Resort 2021

Collections by activating commercial contacts in order to generate new orders. The

service will be operational from August to November.

Retailers will be able to schedule virtual appointments, shop from curated collection

videos, and truly connect and engage with brands from anywhere. Through designer

introduction videos, shoppable runway presentations, and virtual rack with cross-

merchandising capabilities, exhibitors will better communicate all the facets of their

brand identity and provide buyers with a unique experience.

For more information, please feel free to connect with us here and we can connect you

directly with producers.

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